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What is your organisation/club trying to achieve_ (aims and
objectives_)
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How does the Thanks Campaign contribute
to your organisations corporate goals and strategies_
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Who are your clients or target markets_
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Who are your key stakeholders (include driving and
restraining stakeholders)
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How are you going to engage the stakeholders_
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What is the desired outcome of your Thanks Coach/Thanks
Official campaign_ (How do you know you are successful_)
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Who will be the driver of the campaign at national and state
level_ Who has responsibility for implementation_
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What is the timetable for implementation_ (Including
evaluation)
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What is your budget/resources_ (Materials; administration)
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What are some activities you could use in your sport to
promote the Thanks Campaign_
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What strategies will you include to ensure continuous
recognition of coaches, officials and sport administrators in your organisation_
|
Strategies |
Target Audience |
Distribute recognition
materials to your network.
Campaign posters, stickers, thank you cards, certificates, nomination forms, folders etc |
|
Provide clubs and associations with
a campaign promotional kit – which can contain promotional materials, why and how
to recognise coaches, officials and sport administrators, sample recognition certificates, etc |
- Sporting clubs and organisations
- Media
|
Nominate coaches, officials and sport administrators for
recognition – anyone can nominate a coach/official to be recognised. The
nomination form can include a checklist for nominee to complete why his/her coach/official
should be recognised. |
|
Present a recognition kit
– to present to coaches/officials who have been nominated in the recognition
campaign. The recognition kit can contain:
- a certificate
- congratulatory letter from the campaign organisers OR from a high
profile coach, official or sport administrator of the specific sport
- a copy of the nomination form so that the nominated
coach/official is aware of what they have done well that deserve recognition
- information on upcoming coaching/officiating/sport administration courses, clinics and
update seminars
- discount vouchers on coaching/officiating/sport administration resources and
merchandise
|
|
Launch the campaign — The
launch may feature high profile coaches/officials, players, children /p> |
- Media
- Sporting participants
|
Promote the campaign by using the
media
- TV and radio commercials/community service announcements
- insert or advertise in appropriate source, eg club newsletter,
school newsletter, community paper, national & state sporting magazines etc.
- providing stories of coaches, officials and sport administrators to local and community
newspapers, newsletter and magazines
|
|
Develop a recognition web page
— to be informative and interesting; include the nomination form and contact details |
|
Presentation of awards at
sporting events, end of year dinner, etc
|
|
Sporting clubs and organisations should recognise the
contribution of their coaches, officials and sport administrators. Here are just a few ways of recognising their
efforts:
-
Listen to ideas and comcerns from your coaches, officials and sport administrators – provide a regular forum for their input
-
Reinforce the role of coaches, officials and sport administrators through allocation of
space in the club newsletter
-
Recognise any outstanding effort in local newspapers & magazines
-
Offer opportunity for coaches, officials and sport administrators to contribute to club
newsletter
-
Provide opportunities for coach and official recognition by team
participants
-
Try to cover any expenses the coach, official or sport administrator might incur
-
Provide an environment where your coaches, officials and sport administrators feel
needed, useful and welcome within the club
-
Offer certificates, plaques, etc for recognition of effort
-
Nominate your coaches, officials and sport administrators for local awards
-
Be immediate and sincere in recognition of outstanding effort
-
Encourage coaches/officials to become NCAS/NOAS accredited – the club could
even cover the cost for the course!
-
Ensure your club or association has a coaching/officiating director, coaching/officiating
coordinator or chairperson
-
Nominate your coach and officials for a Recognition award
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Ensure there are financial or other resources provided to coaches, officials and sport administrators
-
Develop a recruitment and development plan for new coaches, officials and sport administrators
-
Provide a mentor program between experienced and new coaches or
officials
-
Ensure coaches, officials and sport administrators are represented at all levels on
committees
-
Convene coaches, officials and sport administrators meetings and invite guest speakers
and make it social
-
Allocate a part of your budget to coaching, officiating and administration
-
Make it obvious that you value and provide incentives for your
coaches, officials and sport administrators
Coaching in
